Hardy Amies

In 1945, Hardy Amies settled on No. 14 Savile Row, simultaneously continuing the tradition of making classic, beautifully tailored clothes whilst also being an important game-changer to the area. Today, new centres of creativity are booming on the edges of the city, inspiring, dictating and rejuvenating contemporary London lifestyle. Through video-interviews, filmed in Brixton, Hoxton, Bermondsey, Shoreditch and Hammersmith, an eclectic array of creatives and entrepreneurs elaborate on the ways in which their work and lives impact the neighbourhood and how the neighbourhood has influenced them.


The creators

Hardy Amies
Hardy Amies is a Saville Row-based fashion house that has defined and innovated style since 1946. The house was founded by Sir Hardy Amies, whose work is famous throughout the world. Hardy Amies dressed Queen Elizabeth II as her official courtier, wrote the iconic ABC of Men's Fashion, and designed costumes for several films throughout his career. His influence is still felt today.

Present Plus
Present Plus is a creative innovations and digital culture studio whose focus is to create demand for brands and products through simple design, branded content, and integrated events. Present Plus is the team behind One Minute Wonder, Kuvva, Gallery 33, and helped build the new WeTransfer. Present Plus previously worked with Hardy Amies on the popular ABC of Men’s Fashion video series and the Stanley Kubrick & Hardy Amies documentary.